SUSAN KRASHINSKY - MARKETING REPORTER
The Globe and Mail - Tuesday, Jun. 07, 2016
CNW - Friday, Jun. 10, 2016
OTTAWA, June 10, 2016 /CNW/ - Giant Tiger Stores Limited is excited to be introducing its new multi-media campaign - "Inner Voice." The campaign, which features Giant Tiger's recently introduced women's wear brands (Lily Morgan, mySTYLE, and ACX Active), is designed to empower women by focusing on their own needs as well as the power that a positive inner voice, and fashion, has to instill confidence.
Rebecca Harris - Tuesday, Jun. 14, 2016
Giant Tiger is strutting its fashion stuff in a new campaign—the discount retailer’s first national mass-market advertising effort.
The Ottawa-based chain, which sells clothes, groceries and household items, is promoting its new private-label women’s brands—Lily Morgan, MyStyle and ACX Active. The campaign created by Toronto-based Yield Branding, which won the business after a competitive review.
RETAIL INSIDER - July 2016
Trends Magazine - July 2016